Vance & Hines introduces MAP policy
|Vance & Hines has implemented a new ‘Minimum Advertised Price’ (MAP) policy, which it requires its retailers to comply with by July 1, 2011.
The new policy requires the dealers to advertise the company’s products, including exhaust, intake and electronics products, at no more than 10 percent below its suggested retail price.
“We are committed to building the most innovative and highest quality products for the motorcycle aftermarket. Therefore, it is essential to promote a consistent pricing strategy,” said Vance & Hines President, Terry Vance. “We understand the investment it takes for dealers to provide excellent service to their customers, and by protecting the integrity of our brand, it is ultimately the dealers that will benefit from this policy.”
The MAP policy applies to all advertisements appearing in print, on radio, television and the Internet. In addition, it will be applicable to retailers selling new products on auction websites.
A special section of the Vance & Hines website is being dedicated to the administration of the policy, and will include a schedule of current retail pricing as well as providing retailers the ability to report advertising that does not conform to the policy.
Leave a comment
No comments yet.